Outstanding performance across Nigeria’s rapidly evolving Sports Industry sector is to be recognised for the first time when the Sports Brands Nigeria Awards (SBNA) is staged in December.
The SBNA is a product of www.sportsbrandsnigeria.com and Razzmatazz Media.
CEO of SBNA, Ojeikere Aikhoje, revealed that the awards have received a warm welcome within the sports sector, which is hungry for a means of identifying and rewarding excellence.
“We’re excited that it’s the first of its kind in Nigeria. The SBNA is a broader range of sports-related endeavour. This is the first-ever opportunity to celebrate business achievements.
“It’s about celebrating the impact of leading sports brands. This is the “Oscars of Nigeria’s Sports Market”. It is positioned to be the most visible and sought-after endorsement of commercial achievement in sport.
“Over the years, brands have done a lot to boost the sports industry without getting the desired recognition. This award will ensure that deserving sports brands are celebrated,” Aikhoje stated.
He added that the SBNA will have a “Hall of Fame” category to honour individuals who have created the right atmosphere for sports brands to flourish in Nigeria.
Aikhoje stated that the award categories will be announced later, while the SBNA official logo will also be unveiled to the sporting press and industry practitioners.
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